What Running a Lemonade Stand Teaches Us About Marketing Strategies

Like many children in America, my girls and their friends ran a lemonade stand one Saturday morning this last summer. As I was doing yard work nearby, I could not help but to observe their marketing strategy. My oldest daughter, who is almost a teen, understood the value of a smile and wave, inviting people to stop for a cool drink on a hot day. My youngest daughter, the shy one, over-extended her arms to show a clearly written 'LEMONADE' sign, waving it in the air so people could clearly see it...